Rockford, IL (January 14, 2010) – As the mercury drops on thermometers throughout Rockford and Southern Wisconsin, the deals will get hotter at participating McDonald’s Restaurants.
Beginning this Monday, January 18, McDonald’s will launch a, “Cold Days, Hot Deals” promotion. As a reward for braving the cold weather, customers who buy one Big Mac® sandwich at the regular price, get a second Big Mac® for the price of the previous day’s noon temperature.
For example, if the temperature is 18°, degrees Fahrenheit on Monday, the price of the second Big Mac® on Tuesday will be only 18 cents. If the previous day’s temperature is zero or below, the second Big Mac® is free.
Temperatures will be recorded from the National Weather Service’s automated weather station at the Greater Rockford International Airport. The official temperatures will then be posted at each McDonald’s restaurant and communicated to the public via radio and television commercials.
“Although we’ve heard predictions for more snow and cold weather this year, we don’t know exactly what the season will bring,” said Maureen Koteles, McDonald’s owner/operator and president of the Rockford co-op. “This brings excitement to even the coldest days of winter making them at least a little more bearable.”
The promotion is good for a limited time only and is being run locally at participating locations.
Posted under weather
This post was written by Eric Sorensen on January 15, 2010