The colder the temperature, the cheaper the Big Mac!


Rockford, IL (January 14, 2010) – As the mercury drops on thermometers throughout Rockford and Southern Wisconsin, the deals will get hotter at participating McDonald’s Restaurants.

Beginning this Monday, January 18, McDonald’s will launch a, “Cold Days, Hot Deals” promotion. As a reward for braving the cold weather, customers who buy one Big Mac® sandwich at the regular price, get a second Big Mac® for the price of the previous day’s noon temperature.

For example, if the temperature is 18°, degrees Fahrenheit on Monday, the price of the second Big Mac® on Tuesday will be only 18 cents. If the previous day’s temperature is zero or below, the second Big Mac® is free.

Temperatures will be recorded from the National Weather Service’s automated weather station at the Greater Rockford International Airport. The official temperatures will then be posted at each McDonald’s restaurant and communicated to the public via radio and television commercials.

“Although we’ve heard predictions for more snow and cold weather this year, we don’t know exactly what the season will bring,” said Maureen Koteles, McDonald’s owner/operator and president of the Rockford co-op. “This brings excitement to even the coldest days of winter making them at least a little more bearable.”

The promotion is good for a limited time only and is being run locally at participating locations.


Posted under weather

This post was written by qni_it on January 15, 2010

4 Comments so far

  1. tony January 15, 2010 10:35 PM

    I think I remember mcdonalds doing this promotion a few years back. I don’t remember what year it was, but I do remember them doing that.

  2. WI Weather Buff January 16, 2010 2:04 PM

    Yeah — there was a store in Ft Atkinson (WI) last summer that had a “heat wave” promotion offering X% off all merchandise on the designated sale day(s) where “X” was the high temperature that day.

    Alas (for consumers — good for the business I guess), we had a very cool summer….

  3. hehe August 25, 2010 9:45 PM

    This summer you can choose Christian louboutin wedges. A pair of beautiful cheap Christian Louboutin wedges can keep you feeling effortlessly fabulous every day this summer. These can be matched with casual jeans, but these can also be dressed up with a great yellow dress.

  4. EarnestineGuerra September 20, 2010 2:35 PM

    I will recommend not to hold off until you get big sum of money to order goods! You should just take the home loans or short term loan and feel yourself comfortable


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